Our Story

Gracie and Claire the Label was founded in 2021 by Monique, mum of two from Regional NSW.

G&C was a dream that birthed from my love of bohemian and vintage-inspired prints that has flowed through to creating unique bohemian fashion and luxe leather products.

Our brand speaks to modern everyday women who embody a style that reflects love, travel, and adventure. We infuse the beauty of boheme into modern-day living with our thoughtfully curated designs featuring a touch of vintage glam!

You're wondering how the name came about, aren’t you? Well, I'm glad you asked! Gracie & Claire were my great-grandmothers' names. Inspired by these two beautiful and strong women, this label was created to empower women to feel confident, beautiful, and inspired through our range of ethically made clothing and accessories.

We create timeless pieces that make you feel amazing and allow you to venture outside your comfort zone.

Our promise is to create high-quality pieces, bringing our love of boho to you through designing unique and ethical clothing and accessories that will last you a lifetime to re-wear, re-purpose or hand down to your babies to cherish.

Much love, 
Monique x